I MAKE CONTENT.
After spending nearly a decade wearing an array of hats for digital content, from editorial to production, I've come to the conclusion that I fully thrive when I feel that the work I’m doing is making a positive impact, be it through a company’s mission or by telling a story that empowers.
Education:
Boston University
Bachelor of Science • Communication • Film & TV
2007 • Cum Laude
WRITER
2022 —
THE EVERYGIRL
The Everygirl is an online media outlet that provides millions of women around the globe with daily inspiration and guidance on topics ranging from wellness to career to lifestyle. I pitch and write 1200-2000 word articles for the wellness vertical, primarily.
• pitch features, interviews, editorials, and reviews
• arrange interview outreach and coordination
• execute in-depth how-tos backed by extensive research
Workshop Instructor: MARKETING
2021 — 2023
CREATOR UP | TWITTER
Creator Up has partnered with Twitter under the Twitter Flight School umbrella to lead and run a variety of workshops that teach clients and brand agencies how to best strategize their launch, connect, and video campaigns for maximum impact and reach.
• lead online workshops via the BlueJeans platform
• facilitate breakout groups
• remain up-to-date on latest Twitter marketing research and insights
WRITER | FOUNDER
2016 —
FREE, NOT RADICAL
Free, Not Radical is a website I started to share my exploration with various mindfulness techniques and discuss the positive impact they’ve had on my life. I started this website as a way to normalize topics like depression, anxiety, spiritual growth, and other existential ideologies. It's meant to inspire, empower, and offer shared reality. I also designed and created modern and minimalist Gratitude Calendars that have had a lovely, supportive following for the past seven years.
• writer + graphic designer
• oversee site + shop maintenance
• design + manufacture mindfulness-centered products
• developed and guided live wellness workshops
CopyWRITER
2016 — 2018
LITTLE MONSTER | M2M.TV
Little Monster is an agency that helps brands build their audiences, specifically through video and YouTube. I wrote video copy for various clients, most prominently M2M, a fashion video network, and Poptropica, a children’s video game.
• researched various biographies and historical trends
• scripted short-form documentaries emphasizing each subject’s impact on fashion
• collected and submitted assets for use in each minidoc
• scripted short-form videos highlighting various characters and storylines within the online video game, Poptropica
SNAPCHAT
DESIGN EDITOR
| Copywriter
2015 - 2016
TASTEMADE
Tastemade is a video network specializing in food and travel related programming, from recipe videos to scripted series, for online audiences. I came on board right as Snapchat launched its Discover feature—Tastemade was one of the first 15 publishers partnering for its launch.
I worked on the team dedicated to planning and posting for our Snapchat channel, which featured twelve pieces of fresh content each day, seven days a week.
• designed graphic overlays for Tastemade’s daily Snapchat videos
• sourced and cleared images for all articles
• conceptualized daily and weekly channel themes
• contributed ideas for illustrated food puns, a fan favorite
• edited articles & wrote captions for each photo within
• cut short-form videos to serve as teasers for articles
CONTENT PRODUCER
| Copywriter
2013 - 2014
DOLLAR SHAVE CLUB
Dollar Shave Club is a subscription-based service that delivers razors and other personal grooming products to its customers by mail. I was hired while the company was conceptualizing its original content division to help support the editorial build.
• developed series of franchises for print + web
• managed offsite writers and production team
• produced collection of short videos for web
• contributed written content for print materials
• collaborated with ad team and VPs to brainstorm original content for the site
CHIEF OPERATING OFFICER
2012 - 2015
THE MIRROR CUBE
Now defunct, this startup website was a passion project started by an LA-based film director who wanted to build a database of tastefully curated art happenings in NY + LA. My role was to manage the company, soup to nuts, to reflect the owner's creative vision.
I was in charge of hiring, team management, budget, editorial voice, etc:
• coordinated website build from conception to design, and into launch
• managed entire team + budget
• developed editorial voice
• liaison between tech + creative
• designed custom CMS model
• built site mocks for engineers using Photoshop
A year after my departure, the site lost its funding and went dark.
EDITOR
| Copywriter
2009 - 2012
CBS INTERACTIVE | TV.COM
TV.com is a reference guide to television episodes and reviews.
I began my time at Clicker.com, a startup aimed at becoming the top aggregator and directory for online video, web series, and TV streaming, but it was acquired by CBS Interactive and rolled into TV.com. I lead the Editorial department at Clicker, which featured web series reviews, interviews, and streaming news. Once we joined forces with TV.com, I continued to help manage our television reviews division.
• initiated editorial strategy
• managed writers
• strengthened brand identity, SEO + site traffic
• coordinated w/ graphic designers + engineers re: page design
• contributed one-off + long-form franchise articles for TV.com
WEB DESIGN MANAGER
2008 - 2015
Phantom BOOKS
Formerly Phantom Limb Press, Phantom Books is a literary journal that publishes poetry and other works on a quarterly basis.
My job entailed uploading chosen submissions each quarter (using HTLM + CSS — on a Dreamweaver platform). I was also the point-of-contact for all graphic design and IT questions.
FILM PRODUCTION
PRODUCTION SECRETARY • 2007-2008
INVENTION OF LYING
THE LAST HARBOR
Boston, MA
• liaison between production office and set.
• organized contracts for cast, crew, and studios.
• handled travel, car rentals, and equipment orders.
PRODUCTION ASSISTANT • 2007
THE BOX
Boston, MA
• got the full PA experience on this film, which was shot on location.
PRODUCER'S ASSISTANT • 2006
Interned for a summer in NYC, answering phones and writing script coverage, and was quickly promoted to cover Peter Saraf's desk before returning to Boston University in the fall.